Jason C. Grillo, Principal

Market intelligence is most closely aligned to Marketing – stands to reason with the prefix “Market” – yet many companies do not fully...

Want to get closer to your customers? Try understanding their competitive options to put yourself in your customers’ shoes. Understanding...

Welcome back! After writing my previous post on solar business-to-business versus business-to-consumer marketing strategies, I realized...

At a recent solar networking event, some colleagues and I were talking about how in the solar industry, marketing efforts can thrive by...

So what does 80s pop culture have to do with how to market efficient thermal energy systems? Quite a lot it seems! It’s winter, so...

Growing up in Greater Boston, I remember a heating oil delivery truck roll up to our house, filling the tank to our family’s furnace,...

Commercial, industrial, and public installations of solar can both further the brand and awareness of solar solutions. Here’s how:

Teams outside of commercial groups may ask: so what? What could NPS mean for our next product, and how does it affect a balance sheet?

Understanding customers in the solar industry can be stressful: Here's how Net Promoter Scoring (NPS) can help.

How does a solar panel manufacturer or installer know if there's a market for aesthetically pleasing solar panels?