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Market Insights and Strategy

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  • How can we go to market amid key drivers, barriers, and opportunities in our industry?

  • What are our customers saying - how can we analyze and use that feedback?

  • Why are we succeeding or failing to achieve results in our markets?

Brand Planning

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  • How can we structure and align internally on key brand objectives, tactics, and results?

  • What kind of marketing campaigns and content will resonate with customers?

  • What external alliance partners should we engage to be consistent with our brand?

Virtual Event Management

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  • How can we create a vibrant online event to advance our goals?

  • What is the best approach to achieve an external audience, sponsors, or speakers?

  • What can we do to capitalize on post-event momentum?

CREDENTIALS

Profile: MBA with deep experience in marketing strategy, market intelligence, and new product development in consulting and industry.
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Skilled in:
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  • Agile Marketing Project Management
  • Salesforce and Pardot CRM
  • Search Engine Marketing
  • Google Analytics
  • Adwords
 
HubSpot Certifications:
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  • Inbound Marketing
  • Content Marketing
  • Sales Enablement
  • Social Media
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TerraLuces LLC

"Nothing great was ever achieved without enthusiasm" - Ralph Waldo Emerson

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